![]() Massoumi wasn't the first person to think booking doctor's appointments online would be a good idea. The small business has 30 employees and is about to outgrow its second Manhattan office space. Three years later, ZocDoc has scored $3 million in venture capital funding from big-name investors including Jeff Bezos of ( AMZN, Fortune 500) and Marc Benioff of ( CRM). In April 2007, they formed ZocDoc in Ganju's apartment. The two left McKinsey and invited a third partner, Nick Ganju, to join them. So Massoumi, who was working at management consulting firm McKinsey & Company, shared the idea of an online scheduling service with one of his colleagues, Oliver Kharraz, a physician and electronic health systems specialist. ![]() "Why can't I book doctor's appointments the same way I book restaurants or flights?" "I thought, 'Wow, this is a problem,'" he recalls. ![]() All told, it took him four days of research and phone calls to schedule an appointment for his painful malady. Once Massoumi sorted that out, he faced another challenge: lack of information about the quality of the physicians who accepted his insurance. His insurance company provided a list of local doctors covered by his plan, but it was hopelessly out of date.
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